Digitization opens up new possibilities, such as a buying guide and product reviews. With a digital buying guide, you get advice on various products just like in a shop, only online.

A targeted search for product information is often included in a purchase decision process. The consumers are different sources of information available. The digital buying guide is a way to find out about a product. It primarily includes advice via various platforms on the Internet. Depending on the definition, this also includes price comparison.

Explanation and methods of power tools buying guide

Due to the enormous selection of products, buying guide is very helpful. If you search for a product on the Internet, for example, power tools, countless different models appear. At first glance, they all look similar and have similar functions. Making the best decision for yourself is noticeably difficult after this huge selection. The buying guide comes into play here.  It is intended to provide important information about the products themselves. It also provides background knowledge of this site to support the purchase decision.

Different methods can be used for buying guides. The main distinction is made between comparison portals, consumer magazines, experience reports and product tests in the form of text or video. In comparison portals, primarily products or services are compared and their strengths and weaknesses are shown, whereby several products are often compared with one another at once.

Power tools buying guide: Positive and negative aspects

A digital purchase guide requires certain neutrality and is often more appropriate and efficient than personal purchase advice, but there is no personal contact. In addition, it is not possible to physically touch a product before buying, which is more of personal purchase advice.

Most portals that offer online purchase advice are financed by income from affiliate marketing because nobody earns money from a pure purchase guide. Because of this, it is not always easy to give a neutral rating, as it should basically be. The portals take part in partner programs or even have special deals with manufacturers going on. This allows them a percentage of the sales value when a product is sold. However, the portals should aim to sell the most suitable product for the customer because that would be sensible in the long term.